Monthly Archives: December 2014

Inculcating a Love for Books

Let more schools in Chennai subscribe to this service. Children would be better off than.

Chennai: UnShaken and UnStirred

Imagine a job where you are surrounded by books, novels, and stories. You visit various schools to tell stories to young children, take them through interesting and engaging activities, and awaken their creativity and imagination. Sounds like a utopian thing to do, does it not?

At Multi Story Learning (MSL), which is based in Chennai since December 2009, this dream job has become a reality. MSL was founded by Amrutash Misra and Naresh R, graduates of the Indian Institute of Technology Madras, in an effort to get school children to read more books and inculcate the habit of reading in them.

MSL’s key service is the Book Lovers’ Program for Schools (BLPS), which includes storytelling workshops and accompanying manuals for teachers, storybooks for the library, an activity book for each student, and regular weekly visits by storytellers. The programme has been designed specifically for children studying in Grades 1 to…

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Posted by on December 5, 2014 in English Posts, Writers


The 7 Irrational Behaviors of Black Friday

An extremely well written article. Seems too good. But it came a day too late!

Center for Advanced Hindsight

Every day of the year, American shoppers act irrationally. On Black Friday, however, shoppers’ irrationality and wildness climb to dangerously high levels. Why does Black Friday lead shoppers to grab and fight, especially when the stakes are often as low as fifty percent off toasters?

Over the last few decades, social scientists have cataloged the many different factors that lead to irrational consumer behavior, and Black Friday touches on nearly that entire list.

Luckily though, if shoppers stay aware of how Black Friday is designed to make them irrational—and if they take breaks, eat snacks, plan ahead, and keep a clear mind—then they can avoid falling victim to the “holiday.”

Here are seven reasons shoppers become so irrational and committed to deals on Black Friday, as well as a few ways you can protect yourself.

Black Friday is like a hazing ritual

Black Friday shoppers are dedicated—they sacrifice sleep…

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Posted by on December 1, 2014 in English Posts, Writers

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